Color Correction
Product color correction: white balance, brightness and tone fixed so colors match the real product in every photo.
- Image color correction for cleaner, more accurate visuals
- Tone adjustment for balanced brightness, contrast, and depth
- White balance correction to remove unwanted color casts
What is color correction?
Color correction fixes the light and color in a photo, so the product looks the way it does in real life.
What is included
- Image color correction for cleaner, more accurate visuals
- Tone adjustment for balanced brightness, contrast, and depth
- White balance correction to remove unwanted color casts
- Lighting correction for underexposed, overexposed, or uneven images
- Color consistency across ecommerce product sets and campaigns
- Batch color matching for catalogs, lookbooks, and marketplace visuals
- Manual QC for lighting, tone, consistency, and final polish
Not included
- Product color variant creation
- Heavy retouching
- Heavy color change
How color correction is done
You send your photos
Photos with a color cast: a faint tint over everything, like a little yellow or blue, so the colors drift from the real product.
We set the white point
An editor picks a spot that should be neutral, so every color in the photo shifts back to true.
We balance light and tone
Brightness, contrast and warmth are adjusted so details show and colors look natural.
Same color in every photo
Your whole set matches the real product and each other, checked by a second editor.
Why calibrated studio color correction prevents costly ecommerce returns.
Color mismatch between product photos and physical items is the #1 driver of apparel and home returns. See how studio color calibration compares.
| Feature | Reframe Studio | Automated Presets | Unadjusted Camera RAW |
|---|---|---|---|
| White Balance Precision | True neutral gray-card balancing removing all cast | Generic global tint adjustment that distorts hues | Mixed lighting casts (yellow indoor / blue daylight) |
| Fabric & Finish Match | Matched to physical Pantone/HEX reference swatches | Uncontrolled saturation boosts that misrepresent items | Under- or over-saturated depending on camera sensor |
| Catalog Consistency | Identical brightness & tone across multi-day shoots | Drifts between individual batches and lighting setups | Jarring contrast shifts across product collection grids |
| Highlight & Shadow Detail | Full dynamic range preserved without blown whites | Clipping shadows and blowing specular highlights | Crushed darks on dark fabrics and blown-out whites |
| Return Rate Impact | Minimizes 'color not as pictured' return claims | High return rates from unpredictable screen shifts | Unpredictable buyer expectations at delivery |
| Production Turnaround | 2,000+ images daily with 24h guaranteed SLA | Requires manual per-image correction afterwards | Slow in-house grading bottlenecks catalog launches |
Is color correction right for your images?
A good fit
- Under-exposed, over-exposed or unevenly lit images
- Product sets that must match across a catalog or campaign
- Lookbooks and marketplace visuals that need one consistent look
Not a fit
- Making the product a different color: Color Change
- Heavy retouching: Retouching
- Replacing a pattern: Pattern Change
What you get back.
- Files
- JPEG, PNG, TIFF or PSD
- Colors that look right
- Brightness, contrast and white balance set right, with any color cast removed
- Matched to your reference
- Matched to a reference image or brand color, if you send one
- Same look every time
- One look across the whole set, ready for catalogs, lookbooks and marketplaces
What we need from you.
Send these and work can start.
- Originals
- Any format. Full-resolution files hold the most tone detail.
- Reference
- A reference image or brand color, if there is a look to match.
Turnaround, batches and corrections for color correction.
2,000+ images a day on color correction. Pick 12h–72h at checkout.
Delivery windows
Batch size
Corrections
What clients say after the first batch.
Probably the best team I have worked with, and I use the platform very very often. Awesome pricing & highest possible result. Everything done to the smallest details. They really know how to use PS. Will definitely work with them in the long run.
Nikola FilićFounder & Creative Director, Bomber ClothingTrusted by
Pet accessoriesUSA
Bold streetwear
We work across
Matching color across 500+ images? Book a call for custom pricing.
For campaigns and catalogs we set a reference look once and hold it across every shot and every batch.
6 questions
Correction fixes an image so it looks like the real product: brightness, tone, white balance and color casts. Color Change creates new colorways of a product (from $0.30). If you shot a red shirt and it looks orange, order correction. If you want it in blue too, order change.
We can match to a reference we can see: a Pantone value, a HEX code or a photo of a swatch. We cannot check the physical item, and screens and print differ, so for products where color accuracy matters send a reference and tell us which color profile you publish in.
Pick one image you are happy with and send it as the target. We match every other image to it for brightness, white balance and tone. Batches with mixed lighting or several cameras cost more per image: the Multiple tier is $0.80 against $0.35 for Single.
Single ($0.35) is one overall correction to an image. Multiple ($0.80) is for an image that needs separate corrections in different areas, for example a product and a model that have different casts, or several differently lit parts. Prices are per image at 24h Standard.
Underexposed photos usually recover well, and RAW files recover best (we accept CR2, NEF, ARW and DNG). Highlights that are fully blown out have no detail left to bring back. If a shot is that far gone we will say so after the sample, so you can reshoot instead of paying for an edit that cannot work.
No. Color Correction fixes light and color. Dust, scratches and surface cleanup are Retouching (from $0.55), and heavy retouching or heavy color change are outside this service.
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